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Transforming your confidence & your career.
In a world full of career opportunity, shade. is about to transform yours.
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Welcome to Shade. – your go-to training academy for learning hair extensions and building a business you love! We’re a team of passionate educators who’ve been exactly where you are, and now we’re here to help you grow your skills, confidence, and career.
This isn’t just another hair extension course – it’s a complete career roadmap. Our premium training is designed to take the guesswork out of building a business, giving you step-by-step guidance, expert techniques, and a proven plan to grow your confidence, income, and client base.
With intentionally small class sizes (no more than five students per trainer), you’ll get personalised support every step of the way. And because we know learning something new can feel nerve-wracking, we create a friendly, relaxed training environment making it easy to ask questions, build your skills, and leave feeling fully prepared to deliver a luxury service to your clients.
You won’t just leave with amazing technical skills – you’ll have the confidence, business strategies, and tools to attract clients and create a profitable career. We cover everything from cutting and blending to pricing, marketing, and client management, giving you a complete plan to follow after training. You’ll also take home a full professional kit so you can start working straight away, plus complimentary refresher training within three months to ensure you feel 100% confident.
At Shade, we believe education should feel empowering, not overwhelming. That’s why we’ve created a step-by-step program designed to help ambitious stylists build a thriving career they truly love. Your investment isn’t just in training – it’s in gaining the skills, confidence, and business knowledge to attract premium clients, take control of your time and income, and create long-term freedom through your craft.
Our courses.
In Person Accredited Courses.
Learn from Industry Experts & Become Fully Qualified
Ready to start a new career in the hair industry? Our accredited in-person training courses are designed to give you the skills, confidence, and certification needed to succeed—no previous experience required.
✅ All Courses Include:
- ABT-Accredited Certification
- Hands-on Training
- Full Starter Kit (where applicable)
- Business & Marketing Advice
- Ongoing Support After Training
Online Accredited Courses.
Train from Anywhere & Launch Your Career at Your Own Pace
Our online training courses are designed for beginners who want to become fully qualified in hair and beauty—without needing to travel or attend in person. Learn our proven techniques step-by-step through video tutorials, written guides, and ongoing support.
✅ What’s Included:
- ABT-Accredited Certification Upon Completion
- Lifetime Access to Training Portal
- Step-by-Step Video Lessons & PDF Downloads
- Support via Email or Private Student Group
- Learn Anytime, Anywhere on Mobile or Desktop
Cutting, Blending & Styling Course.
Learn advanced cutting & blending techniques that make any hair extensions look real. As well as styling & photography tips to make sure you get that Insta worthy shot every time!
Content to Clients Formula.
Whether you’re just starting or looking to expand, this course covers everything you need to know about marketing, building customer loyalty, and enhancing your brand. Our step-by-step guide is packed with proven strategies to help you stand out, grow your clientele, and boost your revenue.
CEO Mindset Mastered Programme.
This course covers everything you need to know about becoming a CEO, levelling up in ALL areas of life & business & stopping those limiting beliefs hold you back from achieving all of your goals.
LEARN WITH US:

In Person Courses
Completely transform your life & career with our in person courses teaching you hair extension methods that will allow you to make more money, have more time freedom & start living out your business owner dream life.

Online Courses
Whether you’re a beginner looking to gain as much knowledge as possible, or looking for a additional skills to benefit your already existing business, our online courses are perfect for those wanting to do extra learning from the comfort of your own home to become more confident & make more money!

1-1 Shadowing
Work with Sara on a 1-1 basis to tailor your session around anything you are currently struggling with, perfect your technique & address any gaps in your knowledge so that you can develop your skills and leave more confident ready to make more money in your business.






Meet your educator
At Shade, our team of expert educators is passionate about helping you achieve success in the hair extension industry. Founded by Sara Potter – a salon owner, educator, and entrepreneur who built her career from scratch with no previous experience – Shade was created to provide not just exceptional technical training, but also the business knowledge and confidence you need to thrive.
Sara’s journey from complete beginner to running a successful salon and training academy has shaped every part of our program. She knows how overwhelming starting out can feel, which is why our courses are designed to give you everything you need: expert techniques, a proven roadmap to grow your clientele, and the support to turn your skills into a thriving business.
With Sara’s vision and leadership, and our handpicked team of highly skilled educators, you’ll be learning from the best – with guidance that’s practical, supportive, and rooted in real-world experience.
Reviews
I loved every minute of it, so much to learn but its so interesting, I wouldn’t went to anyone else! You explained and showed us everything perfectly!
— Evie Matthews
Had the most amazing day with Sara teaching me all her tips & tricks and helping me perfect my technique to make me feel more confident. She really is the best teacher & I couldn’t recommend her enough!
— Dibello Hair
Thank you so much for Sunday. It was amazing and i feel I have learnt so much. I am super excited I have my first fitting tomorrow along with 4 more consultations already! Thank you so much once again
— Rachael Moss
